During a career spanning over 20 years, Johna Burke has worked both as a public relations practitioner and a provider of services that are vital to the successful performance of communications professionals. For 11 years, she was associated with U-Haul International, ultimately becoming head of public and investor relations. Ms. Burke joined BurrellesLuce in 2000, as West Coast regional vice president; in 2008 she became a corporate senior vice president and currently serves as executive vice president-marketing and sales. She is a highly rated speaker who is often invited to talk about best practices in media relations, monitoring, measurement and PR effectiveness. Her written views have appeared in a variety of PR industry outlets and she is a regular contributor to BurrellesLuce Fresh Ideas.