As CEO, Managing Partner of Demonstrate PR, Joey has over a decade of multi-faceted brand marketing and integrated communications experience. A seasoned marketing communications professional, Joey has experience in brand launches, media campaigns, retail marketing, and experiential event conception and execution. Drawn to innovation, Joey has worked on integrated brand marketing campaigns for companies such as The Bay Club Company, Cool Effect, ZICO Coconut Water, Microsoft Stores, BELLA Housewares, popchips, FUZE Beverages, NOS Energy, Kipling USA, Coca-Cola, Samsung, Sensio, jetBlue Airways and Walmart amongst others. Beyond brands, marketing and public relations, Joey also lends his expertise to important humanitarian, social and charitable causes. Working closely with socially conscious organizations, Joey seeks to forge creative cultural initiatives for a socially minded generation. Joey holds a Bachelor of Arts Degree in Mass Communications from CUNY-Hunter College and currently lives in San Francisco’s Ashbury Heights neighborhood.